About

We are the premium online destination for fashion devotees who don't want humans, animals and the planet harmed in the never-ending pursuit of looking Good.
 
Many of our stockists are social enterprises who have donated a percentage of their wholesale prices to charity. Check out our product descriptions for more details, as well as full disclosure of the nature of each product. 
 
Based in Auckland, New Zealand, we're good for you. 
 
 
Our founder Hemma is a purveyor of style and queen of thrift shop buys. Her love for fashion is inherited from her grandfather who worked as a tailor in Mombasa, Kenya. She is a freelance fashion writer and stylist. In a former life she was an intellectual property lawyer, where she always found an excuse to write about fashion and law. 
 
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