A curation of stylish products that are Good.

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Social enterprise meets stylish

Many of our stockists are social enterprises who have donated a percentage of their wholesale prices to charity. Check out our product descriptions for more details. 


Purveyors of style


The Good Trend is a place for fashion devotees who don't want humans, animals and the planet harmed in the never-ending pursuit of looking Good.

Hemma Vara, Founder of The Good Trend

Gift card

Looking for something for someone special? A gift card to our store is the perfect idea.


The Good Blog

Read our fashion, #fashiontech & lifestyle musings over at The Good Blog.

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